AI Insights · Timothy · July 2025
Top Beauty Retail Apps on iOS in Sweden Q2 2025
Explore the performance trends of the top beauty retail apps on iOS in Sweden during Q2 2025, focusing on downloads and active users.
In the second quarter of 2025, the beauty retail sector on iOS in Sweden showcased varied trends in app performance. According to Sensor Tower data, the top apps in this category included Lyko, Notino: profumi e cosmetici, SEPHORA - Maquillage, Parfum, Rituals Home & Body Cosmetics, and Lush Fresh Handmade Cosmetics.
Lyko saw a steady increase in weekly downloads, peaking at approximately 2.5K in late April and early June. Active users grew consistently, reaching over 71K by the end of the quarter.
Notino: profumi e cosmetici experienced fluctuations in downloads, with a peak of about 2.1K in late June. Active users showed a notable rise, hitting over 4.3K by the end of June.
SEPHORA - Maquillage, Parfum maintained a steady download rate, with a noticeable increase to 1.6K in mid-June. Active users more than doubled over the quarter, ending at over 32K.
Rituals Home & Body Cosmetics saw a significant spike in downloads in late May, reaching 6K. Active users followed a similar pattern, peaking at over 7.6K during the same period.
Lush Fresh Handmade Cosmetics had relatively stable download numbers, with a slight rise to 274 in late June. Active users remained steady, closing the quarter at around 350.
These insights provide a snapshot of the dynamic beauty retail app market in Sweden, with more detailed analytics available from Sensor Tower for those seeking deeper analysis.
